Russian market according to analyses carried out by miscellaneous experts in this topic is recognized to be pretty difficult in diverse areas. Above all, we need to not forget that the conditions there regards political and economical sphere are pretty difficult.
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What is more, they are not stable as Russia doesn’t belong to the most influential worldwide organizations. Hence, this country often leads an independent policy, which is generally focused on the country itself. Even though so far there was no good advertisement for building an enterprise in this country, we need to remember that this market has a significant potential. First and foremost, it is referred to the fact that in case of Russian GOST we can improve our chances on the market, which is thought to be one of those, which lacks competition the most (read about gost r certificate). As a result, if a company manages to expand on it successfully, it might increase its revenues considerably.
Nonetheless, without investments in obtaining GOST certification we can find it quite demanding to reach good results and capture great market share in Russia. Moreover, we should also remember that it is pretty crucial and widely respected among Russian clients. Consequently, if a product made by a foreign enterprise, regardless of its quality, hasn’t received this kind certificate, it is not really likely at all to be obtained by various customers. This implies that getting so called Russian GOST is nowadays almost a necessity for enterprises, who would like to establish their branches in Russia (look here).
To sum up, being active on the Russian market at present is connected with no doubt with obtaining GOST certification. The mentality of the Russian users towards this certification makes it almost impossible for a foreign product to achieve good results and sales numbers without investing satisfactory amount of money in obtaining it.