Rather brief story of sneakers – how did they become so famous

Even though sneakers became highly popular not that long ago, they have already existed for a pretty long time and have their own history. As early as in the 18th century men and women were wearing sport shoes (which were less or more comfortable, depending on the production process these days. Nonetheless, it was just beginning of the twentieth century when sneakers become to be mass produced.
sneakers
Created by: vanessa_hutd
Taken from: http://www.flickr.com
Certainly, it look pretty different than shoes we think of nowadays while hearing the word “sneakers”. They have two things in common though:

- To get started with, the name. These shoes were already called “sneakers”. Why? ’Cause person who was wearing them could easily sneak up, as these shoes were highly quiet as well as made no noise.

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- What is more, this was sporty shoes, which were a lot more comfortable than typical ones. Firstly, they were mostly worn to play sports as well as during sport activities. But this also started to change quite soon.

In 1950 teenagers were already wearing sneakers as a part of fashion. However, the real popularity of sneakers became in the 80s. in the United States. What was the reason? First of all, the fashion for staying fit has begun. Man were worshiping Arnold Schwarzenegger and were willing to work out for hours to have a body like him. Girls were working out in front of their TV, hoping to have a fit body.

Futhermore, emergence of hip hop subculture. Most of famous rappers as well as skateboarders were wearing sneakers. That become kind of a trademark. As a consequence, young men and women started to follow them in wearing sneakers too (very helpful website, it is wise to visit). Additionally, Michael Jordan also has to be mention as part of the history. He was a first famous person, that became some category of an ambassador of sneakers (https://www.sneakerstudio.co.uk/). The model Nike Air Jordan 1 is still known and widely recognized even today, plenty of years later.
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